A study on effectiveness of vkc slipons india pvt ltd, among in fact, a survey from the early 1990s reported that 88 percent of american women wear shoes that are too small the vkc's advertising covers all activities connected with giving of publicity regarding goods and services offered for sale the main medias. A study on customer satisfaction towards vkc footwear with special reference to palakkad town aiswarya krishnadas ( research scholar sree narayana guru college) co- author:- revathi bv 11 intoduction to marketing marketing is the methodology of. Brand awareness and associations perceived quality, brand loyalty and overall brand equity of the brands given by the consumers were the sub dimensions of brand equity according to the measurement paradigm the present study envisages to find out the effect of two types of sales promotion on consumer based.
The research results found that there was no significant relationship of social surrounding, discount level with sales promotion but on the other hand buying behavior findings shows that different sales promotional techniques have impact on consumer buying sales promotion can also be referred to as any incentive.
Make this study and her willingness to motivate us contributed tremendously to our study our special thanks to, director mr vkc mammedkoya of “m/s veekesy control of sales evaluating the marketing pulse tailoring promotion plans and activities monitoring delivery performance of distributors 43 3.
Furthermore, differences were detected between companies using sales promotions versus other forms of promotional techniques such as mass media advertising, personal selling and publicity study findings may be applicable to other developing countries that are at a similar level of socio-economic,.
A sales promotion strategy is an activity that is designed to help boost the sales of a product or service this can be done through an advertising campaign, public relation activities, a free sampling campaign, a free gift campaign, a trading stamps campaign, through demonstrations and exhibitions, through.
Vkc group is a footwear manufacturing and marketing company, based in the kozhikode district of kerala state, in india it is considered to be one of the biggest in the organised footwear sectors it is also the largest branded pu footwear manufacturer in india vkc mammed koya is the founder of vkc group.