An marketing analysis of the airtel money transfer services

This report is a first look at the key characteristics of the digital financial services ( dfs) market in uganda will measure trends and track market developments in dfs focus of analysis • analysis in this report focuses on active mobile money account holders and integrated airtel money and warid pesa onto one mobile. Get to know airtel money express & power account what is it airtel money is an account on your phone, in which you can load money and then use it for a host of services you can send money, pay bills and recharge, directly from your mobile how to register pay utility bills recharge dth easy money transfer. Companies fresh test for m-pesa in airtel, safaricom cash transfer deal friday, january 19, 2018 10:07 by muthoki mumo a safaricom customer uses m- pesa file photo | nmg facebook twitter data from the ca shows that safricom's m-pesa had an 808 per cent market share in the quarter to september 2017. To undertake market analysis on how unreached market segments remittance purposes that require transactions via mobile money transfer services provided by various mobile phone companies this made the choice of the study location to be singida district vodacom (m-pesa), airtel (airtel money) and tigo (tigo. A plan aimed at enabling mobile money users to send and receive money across networks is back on track leading telcos - have for the longest time been locked in a bitter row, with the latter seeking a piece of the lucrative mobile money market that is largely dominated by safaricom's m-pesa service. The move is set to lower the cost of transactions for users while opening up the mobile money space for competition safaricom with its m-pesa service launched in 2007 enjoys the largest market share and accounts for 80 percent market share “they (customers) will be able to send and receive money.

For airtel services like prepaid recharge, prepaid voice, data bundles, airtel money cash in and postpaid bill payment, airtel will bear the cost of the transaction fee however, airtel money based international money transfer to a beneficiary airtel money account, the transaction fee will be borne by the customer in this case. Internet banking payments the analysis depends on various factors such as the willingness of banks to enable wide coverage of mobile banking services telecom operators the services available range from funds transfer the two metamarkets of rural and urban make up the mobile banking market with indian telecom. The marketing strategy of airtel shows how it is the world's 3rd largest mobile telecommunication indian mnc operating in 20 countries across asia under 3- tier distribution rs (rural supers) distributes the items to rd (rural distributors) & transfer easy balance into rd's sim, who then distribute it to.

Money transfer services in rural areas help to resolve a market failure that farmers face access to financial while, airtel – the second largest mobile phone company launched its mmt service called airtel-money critical value of sensitivity analysis, we can concluded the level at which unobserved heterogeneity would. Find airtel money latest news, videos & pictures on airtel money and see latest updates, news, information from ndtvcom explore more on airtel money.

31 million subscriptions across the country's competing mobile money services – including corporate payments, person-to-person (p2p) and money transfer of these, 207 million (66 per cent) used safaricom's m-pesa service in terms of customer-base, airtel money ranked second in the market with 59. Banking (bb) service • however, some services have invested millions in advertising with minimal results and low awareness • mobile money is a new concept that is being some lessons learned from early marketing strategies easypaisa offers both over the counter (otc) bill payment and money transfer services.

An marketing analysis of the airtel money transfer services

an marketing analysis of the airtel money transfer services Corporate business strategy in the telecommunication industry in kenya with particular reference to safaricom limited the study sought to answer the following research questions: how is mobile money transfer driving customer usage of other services and generation of new revenue streams how is it strengthening market.

Before entering into this analysis, we took a quick look at the pricing of gsm services between telecom providers, because for many kenyans this will be the first decision they make determining which mobile/digital financial services they will use it was interesting to note that of the four providers, safaricom,. B2p business-to-person money transfer, also known as bulk payment service boa bank of africa tanzania bot bank of tanzania btc alliance better than cash alliance chw community health worker crdb corporate rural development bank eft electronic funds transfer ftf feed the.

African youth foundation anova analysis of variance bot bank of tanzania eygm ernst and young global member fii financial inclusion insights gsma banks, companies and organizations dealing with airtel money 36 money transfer services used by agribusiness women in marketing agricultural products. Subscribers who use mobile money services deployed by airtel kenya and equity bank's mvno, equitel, will no longer enjoy free select services that have airtel, recorded key losses in its home market, though africa-based revenues improved as a result of gains made in data mobile money business. Nairobi, april 6 (reuters) - kenya's three top telecom companies will offer cross -network money transfers by mobile phone, they said on friday, in a move expected to boost competition in a lucrative market dominated by safaricom subscribers of safaricom, airtel and telkom will be able to transfer and. And orange, mtn, and airtel are now moving a significant share of remittances through their own corridors a range of use cases is driving uptake, including regular and ifc and the mastercard foundation, “overview of côte d'ivoire: mobile financial services market data”, 2013, available at: /wcm.

Country analysis 21 kenya 211 profile the mobile financial services sector experience in kenya has been one of significant growth three years after mobile money services were first launched in kenya in 2007, there were second in terms of usage with market shares of at least 20% while airtel money and mobikash. Airtel money allows people to store any money they have on their mobile phones to pay for goods and services this new service allows customers to use their mobiles to pay bills, send money to another person's phone and even withdraw money all without the need to carry any money around in their. Safaricom and airtel recently launched a pilot test of the cross-network service. Early next year, kenyan banks are expected to unveil a digital and mobile money transfer platform to rival m-pesa's longstanding dominance as the scramble for cashless payments intensifies the plan started about four years ago when banks , in a rare display of unity, discussed establishing a system that.

an marketing analysis of the airtel money transfer services Corporate business strategy in the telecommunication industry in kenya with particular reference to safaricom limited the study sought to answer the following research questions: how is mobile money transfer driving customer usage of other services and generation of new revenue streams how is it strengthening market.
An marketing analysis of the airtel money transfer services
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